On June 18, 2025, the majority sale of Callfactory Group—one of Hungary’s leading call center service providers—was signed with Hungarikum Alkusz Group. The transaction is subject to the approval of the Hungarian Competition Authority (GVH) and will become effective following regulatory clearance.
Callfactory Group, which will continue to operate under the name HUNFactory, has over 30 years of experience in the Hungarian market. The company delivers customer service solutions to key players across various sectors, including insurance, home savings, pension funds, banking, courier services, and plasma centers. In 2024, the Group achieved revenues of HUF 1.9 billion, while the annual premium volume of managed and settled insurance contracts reached nearly HUF 3 billion. With a team of nearly 200 employees, the company handles millions of customer interactions per year and concludes over 31,000 new contracts on average.
Hungarikum Biztosítási Alkusz Group, with revenues exceeding HUF 31.5 billion in 2024, nearly 250 employees, and a network of 1,000 advisors, is the largest and fastest-growing insurance brokerage firm in Hungary.
The transaction brings together two 100% Hungarian-owned corporate groups. While Hungarikum contributes stability, expertise, and transparent advisory services, Callfactory adds technological and operational excellence. Their combined strengths will ensure high-quality, efficient, and scalable customer service capabilities going forward.
Concorde MB Partners acted as the exclusive transaction advisor to the Seller.