In May 2024, the sale of 100% of the shares of DIY Online Kft., the operator of the online DIY store SzerszamKell.hu, to a Hungarian company engaged in the wholesale and retail trade of electrical appliances and components, was successfully completed. SzerszamKell.hu is one of the country’s largest and most visited independent DIY webshop with one of the most dynamic growth rates in recent years.
The predecessor of DIY Online Kft., a DIY shop in Érd, was founded in 1990 by the Nagy family. The Company has also been involved in e-commerce since 2007. SzerszamKell.hu sells classic tools, garden and DIY products, but also offers products for work safety, electrical goods, home furnishings and chemicals. In addition to SzerszamKell.hu, DIY Online Ltd. operates several independent brands and thematic webshops, which are part of the Company’s multiwebshop strategy.
Prior to the transaction, the Company was owned by the founder’s family, and the shares were sold to a trading company active both domestically and abroad. SzerszamKell.hu’s online marketing experience, overlapping product ranges, procurement and logistics optimisation provide a solid basis for continued growth.
Concorde MB Partners was the exclusive transaction advisor to the seller.