In October 2019, the sale of Terracotta Magyarország Kft. and its subsidiary, Terra-Tőzeg Tőzegfeldolgozó Kft was successfully completed. Terracotta Magyarország Kft is the leading domestic wholesaler of hobby horticultural products (flowerpots, potting soils, grass seeds, liquid fertilizers, and garden accessories), while Terra-Tőzeg Tőzegfeldolgozó Kft is engaged in peat processing and potting soil production.
Terracotta Magyarország Kft., which was founded 23 years ago, is a leading distributor of gardening tools. With more than 1,500 SKUs, it serves almost all major hypermarkets, DIY stores and discount stores, providing over 1,000 points of sale in Hungary and the CEE region.
Terra-Tőzeg Tőzegfeldolgozó Kft. produces a variety of potting soil and liquid fertilizers for horticultural purposes, of which approximately 75% is sold through Terracotta in Hungary.
In addition to its own products, the Company also produces branded products for chain stores.
The Group was acquired by four private individuals (led by an investment manager) who wants to capitalize on their expertise in various areas of the economy.
This deal is a further example of a transaction, where the buyer was an external management team (MBI – Management Buy-In) in Hungary.
The exclusive transaction advisor of Terracotta Magyarország during the acquisition process was Concorde MB Partners.