In September 2025, Terracotta Group acquired 100% of the shares of Real Nature Kft.
Real Nature Kft., a Hungarian company specializing in the distribution of high-quality and healthy food products, took over the Joya brand from Mona Hungary Kft. in 2009, and subsequently, in 2014, acquired its entire product portfolio. The company operates on a distinctive dual business model in the food industry, combining product development, contract manufacturing, and distribution. While its core activity is the distribution of healthy and sustainable food products, a significant portion of these products are also contract-manufactured, often in cooperation with strategic partners. Its product offering is focused on lactose-free, gluten-free, sugar-free, and vegan categories.
Terracotta Magyarország Kft. is a key player in the Hungarian hobby gardening products market. Its main activities include wholesale and distribution of hobby gardening and seasonal non-food products. Its wide-ranging portfolio includes flowerpots, potting soil, grass seeds, fertilizers, and garden accessories. Terracotta serves nearly all major hypermarkets, DIY chains, and discount retailers in Hungary and across the Central and Eastern European region, with a presence in more than one thousand points of sale. Its subsidiary, Terra-Tőzeg Kft., is engaged in the production of potting soil and liquid fertilizers, as well as peat processing, and manufactures private label products for major retail chains. Another subsidiary, Gardino Magyarország Kft., focuses on online sales.
Real Nature Kft. is an excellent strategic fit for the Terracotta Group’s growth and diversification ambitions. Through this acquisition, a Hungarian group is formed that will be active in both the food and non-food segments.
Concorde MB Partners acted as exclusive transaction advisor to the Buyer.