Advisory for Red Lemon in their structured merger process with Person PR

In August of 2020 an important transaction has been completed in the PR market. The Red Lemon agency and Person PR have merged. After the fusion, the companies continue their business activity under the brand Red Lemon and combine their client bases as well. With this transaction their primary objectives are a more sustainable operation and the service of the growing regional customer base at the highest level.

The merger technically was executed via a share transaction: the Red Lemon bought the Person PR agency which was part of Person group. The previous owner received 15% share in the Red Lemon for the company and the Red Lemon became the 100% owner of the Person PR.

he merger of these companies is an important forerunner of the consolidation in the market. According to the management, the coronavirus pandemic just intensifies this trend. Synergies are indispensable to continue the effective operation.

Thanks to Person PR, the Red Lemon’s service portfolio expands with employer branding business. In exchange they get Red Lemon’s social media and influencer management knowledge and experience.

The Red Lemon Media is present at the local PR agency market for 15 years. Their client base includes companies like Viacom group, Red Bull, Playstation, Wizz Air, Nike, Converse and Viber. After the transaction with Person it has broadened with brands like Sió, 3M, HB Reavis, CBRE and Penny Market.

The transaction advisor of Red Lemon was Concorde MB Partners.