On September 3, 2025, UBM Holding completed the acquisition of 100% of the shares of Agrifirm Hungary Ltd., the Hungarian subsidiary of the Dutch Royal Agrifirm Group.
Founded by approximately 8,000 Dutch farmers, the Royal Agrifirm Group boasts a 120-year history in the Netherlands and has grown into one of the world’s leading agricultural companies. Its Hungarian subsidiary, Agrifirm Hungary Ltd., is a key player in poultry feed production. The company operates three plants in Győr, Környé, and Kaba, with a combined annual capacity of around 250,000 tons and a workforce of 130 employees.
Since its establishment in 1996, the UBM Group has become Hungary’s market-leading feed producer and one of the largest feed raw material traders. The group also operates six feed mills across Slovakia and Romania and sells its products in 15 countries, with more than half of its revenue generated from exports.
As a result of this acquisition, UBM Group’s annual production capacity will increase by over 40%, reaching approximately 850,000 tons. This marks a significant step toward the company’s strategic goal of producing one million tons of feed annually. Agrifirm’s strong market position in poultry feed aligns closely with UBM’s strategy to strengthen its leadership in the Central and Eastern European region.
Following the transaction, Agrifirm Hungary will continue operations under the name UBM Nutrition Ltd., now fully integrated into the Hungarian group.
UBM Holding was exclusively advised on this transaction by Concorde MB Partners.